标题: Shoes By the Dassler shoes being seen in the nfl jerseys [打印本页] 作者: zengleping2 时间: 2009-12-12 07:47 标题: Shoes By the Dassler shoes being seen in the nfl jerseys
Adidas was founded in 1924 in Germany by two bothers Adi and Rudolf Dassler. The company was first named Dassler shoes and later became Adidas. By the Dassler shoes being seen in the Olympics this really helped the company get it’s name known. However, in 1948 Rudolf Dassler leaves to start his own company which is now known as Puma. Once Rudolf left his brother came up with the famous three stripes logo and changed the name to Adidas.
The 3 stripes were created to keep the foot stable, but ended up being the logo. Throughout the years Adidas was seen in the Olympics, and it was the leading brand making their shoes highly sought after by Olympic athletes. In 1978, Adi Dassler passed at age 78 and his wife Kathe ran the company. Six years later Kathe passed and the company was left for their son Horst Dassler to run, and three years later Horst passed at age 51. After Horst’s death Adidas ran into some major financial problems, and later Bernard Tapie comes to make an attempt to save the company.
In 1947 Rudi left to form Puma. In 1948, Adi created "adidas" from his own name and in 1949 introduced the "Three Stripes" logo,nfl jerseys, forming adidas AG in August 1949. Adidas studded soccer boots, later called "World Champion," helped Germany win the 1954 World Cup. Present at major sporting events, Adidas was among the first to use athletes for brand promotion.
At the 1936 Berlin Olympics, Jesse Owens won four gold medals in Dassler shoes. By 1937 Dassler was producing 30 different shoes for 11 sports, with almost 100 employees. Hitler co-opted factories for war work; Dassler's factory produced tank-busting rockets. Post-war, the occupying Americans were among Dassler's largest customers.
In 1989, French investor Bernard Tapie bought adidas with borrowed money. The company incorporated, but remained family-owned. Tapie moved production to Asia and brought in Madonna as a celebrity spokesperson. In 1991, adidas EQUIPMENT launched, offering apparel and footwear. Adidas sponsored the 1992 streetball tournament, helping turn streetball into a recognized sport. Unable to pay his debts, Tapie had his bank sell adidas. Crédit Lyonnais converted his debt into adidas equity, Robert Louis-Dreyfus became manager and in 1993 bought adidas from the bank. In 1994 adidas launched the adidas Predator Cup (and the Predator shoe) to find young soccer talent. Adidas took Kobe Bryant under its wing and went public in 1995.
In 1997, adidas and the Salomon group formed adidas-Salomon AG. Two years later, adidas-Salomon returned to Herzogenaurach with its World of Sports campus. Adidas opened the adidas Village, its North American headquarters, in 2002. With designer Stella McCartney it created a catwalk-worthy designer line and in 1995 released the adidas_1, the first computer-controlled shoe for con作者: hijk149 时间: 2009-12-12 10:15 标题: 百佳代考留言
